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Journalist charged under anti-terror law, sent to jail | SC restrains media from airing public comments in sub judice matters | Journalists hold protest rally against attacke on karachi press club | Plain-Clothed Armed Men Entered Into Karachi Press Club, Harass Journalists | 12 armed men attacked at office of a local Newspaper, Beat up its Crime Reporter |

AVOIDING CONFLICTS OF INTERESTS WHICH UNDERMINE CREDIBILITY OF MASS MEDIA

- The professional status of the journalist is not compatible with occupying a position in state bodies. Their presence in the headquarters of political parties and other such organisations is also incompatible with the professional stature. 

- Journalists and editors should not have additional jobs or occupy elected or administrative positions which may compromise moral integrity. 

- It is not acceptable to work for political parties, take part in demonstrations and solve urgent social issues if it creates a in conflict of interest or raises questions over the objectivity of mass media. 

- Journalists should not become dependent on sources of information or third-party interests. 

- Mentioning cooperation with law enforcement agencies is only justified in cases when the actions of journalists can defend the life or health of victims and others mentioned in the publication. 

- A journalist should not benefit from financial information gathered as part of his professional activities before its publication or prior to conveying it to others. He/she should not write on money that forms the sphere of his/her material interests or interests of his or her relatives without informing the editor-in-chief of their media outlet. 

- A journalist may not be the author of paid advertising or related materials. 

- Advertising norms apply to paid publications. These publications should be presented in such a manner that clarifies to the reader that advertising is involved. 

- Editorials should be clearly distinguished from advertising. 

- When distributing consumer information, it is necessary to outline the reasons for choosing certain goods. One-sided information about a group of goods and services should be avoided. As should information about the production of one brand name, one firm and one network of restaurants. 

- A journalist should not write on behalf of another other person or sign under somebody else's materials with their own name. 

- A journalist is not allowed to offer his/her materials to other mass media outlets without the permission of his/her managers. If a freelance journalist offers his/her materials to several publications, he/she should inform all to whom the material was submitted. 

- The publication of articles should not be primarily aimed at receiving prizes and awards. 

- Journalists should avoid publishing critical materials based on personal experiences as it may create an impression of them trying to settle accounts or scores. 

- In their daily work, journalists are advised to keep a balance between fair competition and professional solidarity. 

- Neither individual journalists nor editorial teams should settle accounts via mass media. Such behaviour damages not only their prestige, but the reputation of the profession in general. It undermines people's trust in the mass media. When resolving conflicts with colleagues, journalists should give priority to the jurisdiction of the relevant journalistic association or body. 

- Journalists should defend each other's professional dignity and express solidarity with colleagues prosecuted or persecuted for their professional activities.