A model and Instagram influencer was fatally shot by unknown gunmen as she drove through the Iraqi capital on Thursday morning.
Tara Fares, 22, suffered 'three fatal bullet wounds' at the wheel of her Porsche convertible while driving through Baghdad's central Camp Sarah district.
Her death has sent ripples through social media, where she had been building her own personal brand having amassed almost three million followers on Instagram.
It comes not long after two other women involved in the beauty industry were reported murdered in Iraq.
Rafeef al-Yaseri, who owned the 'Barbie' beauty centre, and Rasha al-Hassan, a beauty expert, died in mysterious circumstances at their homes in August.
On Wednesday, a human rights activist was shot dead as she got into her car in the southern Iraqi city of Basra, where violent anti-government protests have taken place in recent weeks.
Suad al-ali, head of an organisation called al-Weed al-Alaiami For Human Rights, had supported the protests.
But she had also won praise for her commentary on the reality of daily life in Iraq, where conservative attitudes towards women and fixed gender roles persist.
Following the announcement, fans began posting tributes on social media, with many hailing her bravery and openness on the issue of women's rights.
Tara, whose posts on the site feature tattoos, different hair colours and adventurous clothes, was a victim of her fame and targeted because of her lifestyle, Twitter users wrote.
'I am beyond disappointed and hurt after hearing about another tragic loss in Iraq.
'Tara Fares, a model and social media influencer was gunned down in broad daylight in #Baghdad,' one said.
'A young Iraq model was simply enjoying & loving life like other pretty girls.
'Unfortunately she got shooted (sic) & killed by few militants. I am truly heart broken & saddened by such a tragic news,' another wrote.
'This Thursday it was Tara... Next Thursday, who will it be?' a third tweeted.
'Anyone who finds excuses for those who kill a girl just because she had decided to live like most other girls on the planet is an accomplice to her murder,' wrote Ahmad al-Basheer, an Iraqi satirist who lives in exile in Jordan after having faced death threats.
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